HEM is a women's retail store based in the Southern Highlands of NSW, with the ethos of selling thoughtfully selected clothing with honesty, passion and kindness.

A brand was created to accompany the launch of their store, and since opening in late 2018 it has gone on to become one of the most popular retail locations in the busy town of Bowral. They’ve now expanded to two stores, the other located in the neighbouring town of Moss Vale.